Marketing Leadership
During my role as marketing director, I spearheaded several cross-team, multi-channel campaigns. The most recent calendar-year-end campaign shared stories of life-change and resulted in $125k+ raised, exceeding fundraising goals by 350%.
I also built a clear, compelling social media strategy—effectively inspiring my small marketing team to grow the company’s Instagram audience by 148% in 2024.
I grew subscribers of a self-help blog by 150% to 50k. Management included social listening, building and maintaining a biweekly email calendar, recruiting guest writers, incorporating SEO best practices, and working with the social media manager to cross-promote our content.
Blog Strategy
I build effective wireframe direction, content maps, and copy for landing pages and full websites—including the website below, utilized by 50+ church communities spanning across the Midwest.
Website Strategy
Dynamic Email Journeys
Engaging “Thank You” emails are key for retaining new donors. In this example, I worked with our in-house design team to offer a unique thank you gift to donors.
Donor Update Emails
In 2019, I helped identify a segment of donors who were not receiving regular updates. After researching email template design, I built wireframes and monthly content for this brand new communications stream.